UPGRT October 2023 Workshop

When
26 Oct 2023
11:45 AM - 1:00 PM
Location
75 S 200 E, Salt Lake City & 600 S. Medical Center Drive St. George, UT @ Intermountain Hospital
Spaces left
28
Registered
34 registrants

Registration

AFP Members & Guest - FREE Admission
Special access for AFP Members & 1 Guest.
Additional $20 Lunch Surcharge not included.
Check In - SLC UPGRT Members & Guest
Event registration for existing UPGRT Members and 1 Guest.
Additional $20 Lunch Surcharge not included.
Online Access Only
Enjoy the presentation for $20 by connecting virtually. Zoom link sent days before event. ($20 entry charge will be processed as lunch charge)
St. George Guests - FREE Admisson
Join us virtually from Southern Utah!
Additional $20 Lunch Surcharge not included.
Location:
Intermountain St. George Regional Hospital
Cancer Center Auditorium,1st Floor
600 S. Medical Center Drive
St. George, UT 84790

Visitor Parking at Building 7
UNA Members & Guest - FREE Admission
Special Access for UNA Members & 1 Guest.
Additional $20 Lunch Surcharge not included.

Registration is closed

Words that work in major and planned gifts fundraising: Statistical analysis of the words and phrases that encourage planned giving.

What words increase interest in making a bequest gift?
What job titles work best for donors?
How should you describe a complex gift to generate the most interest?

This presentation shares results from a series of surveys uncovering the words and phrases that work best to encourage interest in planned giving.

Dr. Russell James begins with an overview of the neurological processes that drive charitable decision-making and explains how these processes link to the survey results on optimum word choice. Learn practical, scientifically-based approaches that will increase your effectiveness in communicating about planned giving.