The Disney Difference
The Disney organization is known for its superb customer service and marketing.
What if we could apply Disney-like techniques to planned giving?
This session, based on Wayne Olson's book, The Disney Difference, shows how Disney accomplishes so much, often on a limited budget. We will learn ways we can use Disney-like methods to reach and retain donors. We may not take our planned giving donors to the park, but we can give them a Disney-like "wow" in everything we do.
At the end of this session attendees will be inspired to go out and implement new ideas and creative concepts immediately to make a difference for themselves, their donors and their organizations.
A link to the Zoom meeting will be sent to registrants a few days before the event.
Author, Speaker, Fundraiser
Hundreds of audiences have heard Wayne. From keynote speeches to international gatherings of packed ballrooms to small classrooms with one or two participants, Wayne is one of the most requested speakers on customer relations, fundraising, planned giving, and donor relations.
If you need your new staff to hear a practical or inspiring message or if you want to give your seasoned experts a fresh perspective, Wayne can help you. In 2014, Fundraising Success magazine named Wayne the most inspiring speaker of the year.
If you would like to purchase any of Wayne's books, he is offering a 33% discount just for UPGRT members. Use code UPGRT at wayneolson.com to get your discount.